In recent times, radical changes in people's lifestyle and tastes due to urbanization, industrialization, increases in income and consumer choices have oriented people to use more functional, attractive and useful houseware appliances. While working with simpler kitchen tools in the past , today people prefer more serviceable, colourful, design-based products. The Turkish kitchenware sector has flourished by recognizing the changes brought by the new-era consumer trends, by keeping pace with global innovations and by closely monitoring the dynamics of domestic and foreign demands. Turkish producers and exporters closely corcerns the domestic and global trends and have utilized them to improve and diversify the production capabilities. In the last five years , they have achieved notable success in world markets through a range of materials: glass, porcelain, ceramic, metal and plastic. It is proved by the sector having more than doubled the value of its exports from $ 501 million in 2000, to $ 1.287 billion at the end of 2006.